NEMOO

A PHYSICAL MEMORY CAPTURE SYSTEM

2018 IDEA Finalist

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ui design

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idea finalist
idea finalist

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sketching

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A PHYSICAL MEMORY CAPTURE SYSTEM

Nemoo is a physical memory capture system designed for fighting against infantile amnesia. It tracks a baby's memory from its perspective for the first three years of a baby's life. It also allows retrieving the important moments in the baby’s growth by allowing playback with VR glasses.

From basic research preparation to the final product delivery, I had developed my interest in creating meaningful experiences that value human connection. Because of the excellent design solution and surprising perspective, this project was nominated as a finalist in the International Design Excellence Awards (IDEA) 2018. 

Duration

Role

Tool

Materials

Technology

Dimensions

2 months

Branding

CMF design

Storyboard

UI/UX concept generation

Adobe Suites

Sketch

Origami Studio

Rhinoceros

Keyshot

ID Sketching

SR-2238 Silicon Rubber/Fabric

Spy Camera AOBO

2.55"W/ 1.80"H/ 1.50"D

01 PROBLEM 02 03

What is Infantile Amnesia?

Childhood Amnesia, also called infantile amnesia, is the inability of adults to retrieve episodic memories, which are memories of specific events ( times, places, associated emotionally and other contexts like who, what, when, and where ) before the age of 3 years old.

WHY IS THIS IMPORTANT?

To know ourselves better!

Just as it is harmful for people to believe that something horrible happened to them when nothing did, it is equally harmful for people to believe that nothing happened when something bad did occur. The best way to cure is to let reality unfold for each person according to the individual's own experience, interpretation, and understanding. 

To retrieve the lost childhood!

As we lose the memories of the early years, we lose part of our childhood. Our "psychological childhood" begins much later than our real childhood. And most or all of the events that previously happened, are no longer accessible if they occurred in our preschool years.

Early memories impact now!

The storage and retrieval of memory can influence what can be recalled. Our behaviors and personalities are affected because of the inaccessibility of early childhood memories. By not being able to look at something in the same way as a child, memory retrieval can be difficult due to our perspectives.

01 02 SOLUTION 03

We want to propose a wearable device system that enables parents to remotely manage through a Bluetooth connection. Within the mobile app, the child’s footage is transferred to the parents’ phone and automatically transforms into a memorable VR story. The device should also allow the management of more than one device at the same time (If there are more than one kid in one family).

The NEMOO system consists 3 parts:

Part One:  A baby wearable memory recording device

Part Two: A virtual reality app as the device's interface

Part Three:  A package for storing the device when it isn't being used

01 02 03 DESIGN

03.01 | BRANDING

Nemoo is identified as a child assistance device. It helps parents to know their kids better and also helps kids to understand their parents better. It is a reliable memory storage device which contains your happiest childhood memories and the pain of your growth.

03.02 | UX DESIGN
NEMOO UX DESIGN
03.03 | DEVICE DESIGN

Nemoo can be clipped on any baby's clothes. It uses a snap button and the clip force to stay on the clothing. Because any baby device should be large enough — at least 1¼" (3 centimeters) in diameter and 2¼" (6 centimeters) in length — so that they can't be swallowed or lodged in the windpipe. We decided to make it 2.55"W/ 1.80"H/ 1.50"D.

nemoo device
nemoo device

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prototype
prototype

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the full set of products
the full set of products

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nemoo device
nemoo device

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03.04 | FINAL VIDEO